A new bid has been launched in Inverurie to encourage the public to shop locally.
Under the idea from the Traders Association, people will be able to take advantage of discounts for shopping, eating and drinking.
From Friday of last week for two weeks, participating shops and businesses have dressed their windows in a pink theme, to co-ordinate with Inverurie4u banners.
The website, www.Inverurie4u.com has gone live containing information on special offers and discount vouchers.
Organisers have said they want to make the town a great place to visit and shop in the face of competition from other towns and also Aberdeen.
The Open Your Eyes to Inverurie initiative reached Holyrood when North East MSP Mark McDonald tabled a parliamentary motion asking colleagues to praise and support the idea.
Meanwhile the launch of the venture came against a backdrop of gloomy figures released by local business leaders.
A survey carried out by Inverurie Business Association (IBA) has indicated that the town has suffered a massive revenue loss since January.
The IBA reported a collective loss of about £78,000, most of which is attributable to the recent road closures, but Inverurie businesses still had to meet the rate bill over the three weeks, which amounted to £17,500, with an additional loss of about 500 staff hours.
Businesses reported a number of issues which adversely affected them, including loss of sales, poor signage, poor access, hindrance, loss of water supply, parking and loss of power.
One of the lessons learnt is that the IBA should have a role in the consultation process, in that any potential closures should be notified well in advance so that its members can take appropriate action, communicate with customers and advertise that they are still open for business.
The IBA also suggests a provision in planning gain charge/disbursement to compensate local businesses and as a minimum, asks that the Council recognises the losses and recompense by investing in the town centre to attract and retain visitors.