Police are urging the public to report drink drivers as part of a new initiative to reduce the number of people killed and injured on North-east roads.
As part of the ‘The Mourning After’ campaign, launched on Monday, they are calling on local communities to play their part in cutting the number of drink drivers.
The appeal came as the force revealed alcohol was a potential contributory factor in as many as a quarter of all fatal road crashes last year.
First Minister Alex Salmond has added his voice to the campaign. He said: “It is very welcome that Grampian Police are launching this important campaign to save lives and remind people of their responsibilities.
“Drink driving has devastating consequences for the victims of this reckless behaviour.
“Clearly attitudes have to change but it is also of paramount importance that friends, family and colleagues take the opportunity to intervene and stop drivers from undertaking such behaviour.”
Roads Policing Inspector Roddy MacInnes said: “To see such a high proportion of fatal collisions happen as a result of alcohol – either by a motorist or pedestrian – is absolutely shocking.
“Unfortunately, there is only so much Grampian Police can do in isolation and we need the public to not only support us by reporting any motorists but to do what they can to prevent it in the first place.”
Last year there were 206 collisions in Grampian which involved alcohol as a contributory factor.
Aberdeenshire Community Safety Partnership has also linked with the campaign and is currently working with licensees to encourage them to join the Aberdeenshire Designated Driver Scheme. It will see drivers who have undertaken to take others to licensed premises for a night out and to stay alcohol free, being offered either discounted or free soft drinks.