Inverurie’s second hand motor car retailer, I & K motors, based at Highclere, have won the prestigious Motor Trader Industry award, Motor Trader Used Car Retailer of the Year.
“This is the biggest award available in the motor trade”, said Director, Bill Duncan. “There are one or two smaller ones but this has the most kudos.”
The event, attended by Bill and I & K Manageing Director, Steve Innes, took place in Grosvenor House Hotel in London’s Park Lane, where Formula One presenter, Jake Humphries presented the award, Bill said: “It was amazing – we were up against franchised and non-franchised dealers in the UK.
“First we had to make a presentation to a panel of judges and then we were shortlisted. At the presentation we were told that we were head and shoulders above the other finalists in every category.
“We had to source vehicles to match customers’ requirements and provide evidence of successful marketing plans. Also we had to have customer testimonials to back it up – high standards of customer care and after-sales service.
“Last year we were number one in Scotland in the non-franchised category. What the judges look for is a good process of continuation.
“They looked at our business – normally they would look at the last year, but because we won an award in 2010 as well, they had a good impression of our activities over a two-year period.
“I think it’s because of the brilliant team that we have here at I & K Motors. Everyone here has a real desire for customer satisfaction and maintaining a family type business, and all our cusomters are of paramount importance to us.
I & K Motors was established in 1983 from very humble beginnings, with an initial stock of only five vehicles and now boasts over 25,000 satisfied customers.
I & K Motors pride themselves on the vast choice and quality of vehicles available at their showroom at Highclere. Visit www.iandkmotors.co.uk for details of up to 400 vehicles in stock from every major manufacturer.