Industry leaders back Shire profile initiative

Top industry leaders have given their backing to a drive to showcase all that is best in Aberdeenshire.

FirstGroup founder and former chief executive Sir Moir Lockhead, the principals of Aberdeen’s two universities - Professor Sir Ian Diamond and Professor Ferdinand von Prondzynski – and CEO of Talisman Sinopec Energy UK, Geoff Holmes, are among the members of a new team of Ambassadors for the region’s creative placemaking programme, Be Part of the Picture.

The first group have been selected to represent the area’s most significant and successful business sectors, including fisheries, oil and gas, tourism and natural heritage.

The Ambassadors have pledged their support by spreading the message of the programme within their own organisations and professional networks, helping to shape a refreshed identity for Aberdeenshire.

Working in partnership with local communities, businesses and artists, Be Part of the Picture aims to lift the area’s profile by building knowledge and appreciation of its many strengths.

The programme is also developing new networks between the cultural and business sectors to support the sustainability of local creative industries and grow their contribution to the local economy.

The team of Ambassadors is led by Aberdeenshire Provost Jill Webster.

She said: “These Ambassadors will be key to helping us spread the message of Be Part of the Picture and boost Aberdeenshire’s profile on a national and international level. I would like to thank them all for their enthusiasm and willingness to get involved and help us work for the benefit of Aberdeenshire’s communities and economy.

“Our high-profile Ambassadors will raise awareness of Be Part of the Picture in some of Aberdeenshire’s industries, from tourism, food and drink and agriculture to the oil and gas sector.”

Marc Ellington, conservationist and leading cultural, heritage and tourism consultant, said: “Aberdeenshire has much to offer the outside world. Its unique and highly appealing culture and heritage, combined with the area’s magnificent scenery and outstanding quality of life, provide the basis of a story that must be told. As Ambassadors for Aberdeenshire’s Be Part of the Picture programme, that’s our job.”