Confirmation that a Scottish dairy brand will be launched this year has been welcomed by North East MSP Christian Allard.
The initiative is aimed at promoting Scottish produce at home and abroad and providing additional support to the country’s hard-pressed dairy farmers.
Last month, Mr Allard urged processors and supermarkets to support local dairy producers in the Year of Food and Drink 2015 and now Cabinet Secretary for Rural Affairs Richard Lochhead has announced that a detailed dairy action plan will be published.
Mr Allard recently paid a visit to Drimmies Farm in Inverurie to meet owner Roy Mitchell.
The farm has 400 dairy cows and for four generations Mitchells have been farming in the heart of rural Aberdeenshire providing the best locally produced milk.
The SNP MSP said: “This is a very welcome announcement by the Scottish Government – and will provide real support for local dairy farmers in the North-east of Scotland.
“This will further boost the Scottish economy, making it easier for consumers to choose Scottish products first.”
He added: “Scottish food and drink has an exceptional reputation across the world - and this new dairy brand will help further showcase Scotland’s produce and allow our farmers to further capitalise on this proud reputation and access more export opportunities.
“Dairy farmers play an important role in both the local and national economy – and I know that this increased Scottish “Government support will be welcomed by farmers who can now face the future with an increased sense of confidence in the face of the changing price of milk.”